This proposal brings The Heating Company and Serviceman together under one stronger digital identity, reducing brand confusion, improving credibility, and creating a practical foundation for growth.
iKulutu
Craig McEwan
Serviceman has built strong trust over time through consistent delivery and word-of-mouth. The issue is not the work. The issue is that the current web presence no longer reflects how the business operates today. Services are spread across two brands, the customer journey is less clear than it should be, and the quality of the online presentation does not match the quality of the team’s work in the field.
Research across both websites shows duplicated trust signals, shared contact details, and a clear operational overlap. In practice, this already behaves like one business. The website should make that obvious.
Current websites
Two fronts, one operating businessBrand clarity
Bringing services together under Serviceman removes confusion and creates a stronger, more memorable market presence. It also avoids unnecessary overlap with the Auckland-based “The Heating Company” name.
Recruitment & growth
A more credible, modern presentation helps support recruitment, strengthens employer perception, and provides a better foundation for long-term succession and expansion.
Included
Not included
Main website
Approx. 15–18 pages covering the full service mix, including electrical, heating, and the new solar offering, all presented under one coherent brand system.
Supporting landing page
A simple supporting page that preserves continuity for existing customers while directing them clearly into the new Serviceman experience.
Electrical, heating, and solar presented under one coherent brand architecture.
A stronger first impression aligned with the quality of the work delivered on site.
Cleaner navigation and clearer decision points for residential and commercial customers.
A presentation that reads confidently on phone, tablet, and desktop without compromise.
A dedicated recruitment page can be activated as required to support campaigns across SEEK, Trade Me Jobs, and Facebook. It gives applicants a clear destination, helps position Serviceman as a credible employer, and supports future hiring of apprentices and experienced staff.
| Today | After the rebuild |
|---|---|
| Two brands online | One clear identity under Serviceman |
| Service confusion | All services presented in one place |
| Older visual impression | A more credible and current presentation |
| Growth friction | A cleaner base for hiring and future expansion |
A one-off investment to bring everything into a single, modern platform that supports the business over the next several years.
10 May 2026, or sooner where practical.
50% to commence and 50% on completion.
$60 + GST monthly
or $450 + GST annually
Includes hosting, ongoing management, and minor updates.
Staff profiles with photography to further personalise the business online.
$1,250 + GST
Marketing campaigns, social media, CRM systems, and major future changes outside the agreed website scope.
This project creates a clean foundation. If the business is promoted more actively later, the structure will be ready to support that.
This proposal reflects the current understanding of the project. Final scope, content, and structure will be confirmed before build begins. Any additional requests or changes beyond that stage may affect pricing or timelines.
Recommended path
One brand. One website. A clearer, more professional digital presence.Because this proposal will be discussed in person, the close is intentionally simple: if the direction feels right, we can confirm approval, lock the final structure, and move straight into commencement.
In-room decision point